I'm a freelance fashion and beauty writer working with fragrance brands, ecommerce platforms and fashion houses.
Freelance fashion and beauty writer, full-time digital nomad-er, avid scuba diver and perpetual where-shall-I-go-next-syndrome haver.
From luxury skincare reviews to budget fragrance round-ups, sponsored ecommerce guides to SEO-driven editorials, branding for make up start-ups or social media for knitwear brands, I’m a fashion and beauty writer who can cover a lot of ground – metaphorically and literally.
Whether you're a fragrance or fashion brand or something in-between, I'd love to help you sell your products or services through words.
I work with fashion & beauty brands to promote your services through content marketing.
“She consistently showcases a thorough understanding everything she writes about. Georgie's ability to bring things to life through her words is a true asset to our publication. She's professional, reliable and always meets deadlines with quality work.
Her talent, passion, and professionalism make her a standout in this field."
” – Shanna Bell Ellis, Content Director at Strive Media.
"Georgie's passion is magnetic."
“From defining our tone of voice guidelines and brand story through to rewriting our web copy and wider marketing material, Georgie understood our exact position in the market and ran with it. She's a fast and diligent worker and was adept at covering a huge range of briefs and tasks for my brands. I 100% recommend working with her."
” – Brendon Muir, multi-business owner in APAC region.
"Georgie's incredible at what she does."
“We’ve worked closely with Georgie for two years and she’s been one of our top-performing editors, consistently delivering high-quality content that generates organic traffic and performs well with our audience.
Georgie’s open and proactive communication style makes it a breeze to work with her remotely and across time zones too.” – Florine Eppe Beauloye, editor of Luxe.Digital & LuxaTerra.
"Georgie's one of our top-performing editors."
“Love working with Georgie, she definitely feels our tone of voice and nails it down perfectly each time. I literally have nothing negative to say. She is so sweet, works super fast and delivers top notch copy.
Her copy makes me smile almost every single time. She responds to everything super quickly even with our annoying last minute requests — which she always delivers! – Danute Rasimaviciute, Founder/CMO at The Knotty Ones.
"Georgie nailed our tone of voice!"
web copy for the knotty ones
Landing page copy, product descriptions, newsletter copy & social copy
ecommerce guides for luxe digital
Breeze Into Transitional Dressing With These Trench Coats For Women
7 Inspirational Places and Traditions in Bali That Will Nourish Your Soul
content marketing for crabtree & evelyn
Blog posts, newsletter copy, social copy
Content marketing is an essential way to showcase your fashion or beauty brand, earn trust and drive sales. Doing it correctly means balancing the art and science of creating and sharing valuable, relevant and consistent content that attracts and engages your ideal customers. I offer content strategy, planning, research and editing and work with you to understand your goals, audience, competitors and industry trends to create a content plan that aligns with your vision and budget.
Landing page copy, web copy, product descriptions.
As a fashion and beauty copywriter, I have the skills, experience and creativity to write copy that will appeal to your audience’s senses, emotions and logic and inspire them to take action. I will work with you to understand your goals, audience, competitors and industry trends, and create a copy plan that aligns with your vision and budget.
Tone of voice guidelines & brand stories
Ask any of my clients: I’m great at almost instantly picking up (or creating) a new tone of voice. Whether you’re starting from scratch and need a tone of voice created for a new brand or you’re looking to refresh existing web copy/product descriptions/funnels with an updated ToV, I’m here to help.
We'll chat through deadlines and logistics before starting our work together!
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Choose between one of my freelance writing services or tell me your budget and I'll craft something bespoke.
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I'll send you my calendar and we'll set up a quick Zoom chat to talk through your objectives and marketing goals.
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Drop me a message using the form below with a little about what kind of freelance writing support you're looking for.
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fragrance copy for fragrancex
9 Best Armani Perfumes
Web copy and marketing for thrivelab
Landing page copy, sales & ad copy, newsletter funnels.
30+ hair and skincare articles including expert research and interviews.
hair growth articles for evening standard