Branding is the cornerstone of standing out in the competitive luxury market. It’s about crafting and maintaining a unique identity that embodies your values, vision and personality. A well-defined tone of voice helps your brand resonate deeply with your audience, conveying exclusivity and authenticity that builds trust and connection.

With the right tone and messaging, we can differentiate your brand from competitors and carve out a unique market position. 

Ask any of my clients: I excel at quickly adopting - or creating - a distinctive tone of voice that perfectly reflects a brand’s identity.

Whether you’re launching a new wine or luxury brand and need a tone of voice from scratch or refreshing your existing web copy, product descriptions or sales funnels, I’m here to help.

branding for travel brands

We'll chat through deadlines and logistics before starting our work together!

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04.

Choose between one of my freelance writing packages or tell me your budget and I'll craft something bespoke.

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03.

I'll send you my calendar and we'll set up a quick Zoom chat to talk through your objectives and marketing goals. 

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02.

Drop me a message using the form below with a little about what kind of freelance writing support you're looking for.

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01.

A tone of voice is not just what you say, but how you say it. It's the way you communicate with your customers and it can make or break your brand image and reputation. Your tone of voice guidelines requires a lot of research, analysis, creativity and testing. Once written, you'll have a clear and concise document that guides your team on how to use your tone of voice across different channels and situations.

Tone of voice guidelines

A compelling and authentic brand story connects with your customers and prospects. A brand story isn't just a slogan or a tagline, but a narrative that showcases your brand purpose, values and personality.

This is the way you tell your customers who you are, what you do and why you do it. Your brand story helps to create a unique and memorable brand identity that differentiates you from your competitors while increasing your brand awareness, reputation and credibility in the travel industry.

Brand story