Branding is crucial to stand out from the crowd, resonate with your audience and grow your business. In short, it's the process of creating and maintaining a distinctive identity and image for your brand that reflects your values, vision and personality.
Branding can help you to stand out from the competition and create a unique position in the market, while increasing your brand awareness and recognition among your target audience.
Ask any of my clients: I’m great at almost instantly picking up (or creating) a new tone of voice.
Whether you’re starting from scratch and need a tone of voice created for a new brand or you’re looking to refresh existing web copy/product descriptions/funnels with an updated ToV, I’m here to help.
branding for travel brands
We'll chat through deadlines and logistics before starting our work together!
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Choose between one of my freelance writing packages or tell me your budget and I'll craft something bespoke.
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I'll send you my calendar and we'll set up a quick Zoom chat to talk through your objectives and marketing goals.
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Drop me a message using the form below with a little about what kind of freelance writing support you're looking for.
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A tone of voice is not just what you say, but how you say it. It's the way you communicate with your customers and it can make or break your brand image and reputation. Your tone of voice guidelines requires a lot of research, analysis, creativity and testing. Once written, you'll have a clear and concise document that guides your team on how to use your tone of voice across different channels and situations.
Tone of voice guidelines
A compelling and authentic brand story connects with your customers and prospects. A brand story isn't just a slogan or a tagline, but a narrative that showcases your brand purpose, values and personality.
This is the way you tell your customers who you are, what you do and why you do it. Your brand story helps to create a unique and memorable brand identity that differentiates you from your competitors while increasing your brand awareness, reputation and credibility in the travel industry.
Brand story
